Media Vaca’s Public Life
The Media Vaca Publishing House was founded in
Valencia in 1998 by Vicente Ferrer Azcoiti (Valencia, 1963)
and Begoña Lobo Abascal (Bilbao, 1963).
1998
December. No tinc Paraules, Narices, buhitos, volcanes,
and Pelo de Zanahoria.
December 18th. Presentation of the first books in La Guillotina Gallery
& Bookshop (Valencia) in the presence of the illustrators.
1999
March-November. Participation in the XIV Young People and Children’s
Book Fair, a travelling exhibit organized by the Regional Library and Book
Service of the Madrid Regional Government.
July. Alfabeto sobre la literatura infantil.
September. 100 greguerías ilustradas.
October. Aroma de galletas.
November 17th. The Media Vaca web page began operation.
November 25th. Presentation of the new titles in La Guillotina (Valencia)
in the presence of the illustrators.
December 16th. Presentation of 100 greguerías ilustradas
in IVAM (Valencia). Participants: Ioana Zlotescu, Antonio Fernández
Molina, César Fernández Arias, Juan Manuel Bonet, and Vicente
Ferrer.
2000
February 17th. Presentation of “Libros para niños” Collection
in the Círculo de Bellas Artes of Madrid. Discussion with Arnal Ballester,
Gabriela Rubio, César Fernández Arias, Antonio Fernández
Molina, and Vicente Ferrer, moderated by Jesús Marchamalo.
March 27th-30th. Media Vaca Presentation to students, directed by Jesús
de Francisco Sánchez-Pantoja and a workshop about “false engraving”
taught by Vicente Ferrer in the Escuela de Arte de Murcia (Art School of
Murcia).
March 31st. Lecture about Illustration. Plastic Arts and Design Conferences,
coordinated by Carmen Iranzo. Escuela de Arte, Murcia.
March. Hogar dulce hogar (flip book).
May 26th–June 11th. Half a stand (shared with Libros del Innombrable
Publishing House of Zaragoza) in the Madrid Book Fair.
June 3rd. Participation in the literary conferences of Arenas de San Pedro
(Ávila), coordinated by Federico Martín Nebras. Roundtable
“Encuentros en la K” (Encounters in the K). Participants: Esther
Rubio (Kókinos), Xosé Ballesteros (Kalandraka), and Vicente
Ferrer (Media Vaca). Reading of Text “Siete razones para editar libros
para niños” (“Seven Reasons to publish books for children”).
October 20th. Media Vaca Presentation in the literary Conferences organized
by CEFIRE of Sagunto.
November 25th-December 3rd. Participation in the International Book Fair
of Guadalajara, Mexico (FIL 2000). Book Exhibit in the stand of the Mexican
Publishers, Petra Ediciones and Tecolote, due to the courtesy of these publishers.
December. Los niños tontos.
2001
February. El arroyo.
April. Crímenes ejemplares.
May 23rd. Media Vaca Presentation in Cálamo Bookshop of Zaragoza.
May 24th-27th. Participation in the II Literary Encounters of Albarracín,
organized by the Santa María Foundation of Albarracín and
directed by Antón Castro. [ On 25th: “El oficio de soñar,
la urgencia de escribir” (The task of dreaming, the urgency of writing”):
Interview-discussion with Antonio Fernández Molina. With participation
of Vicente Ferrer and Antón Castro. On 26th: Roundtable “Todo
por un sueño. La pasión de editar” (“Everything
for a dream. The passion of publishing”). Participants: Marisa Nuñez
(Kalandraka), Isabel Martínez Gil (Imaginarium), Vicente Ferrer (Media
Vaca), and Chusé Raúl Usón (Xordica); moderated by:
Antonio Losantos].
April 4th. Received the 1999 Award for the Best Published Book for Pelo
de Zanahoria, and the 1999 and 2000 Awards for the Best Illustrations
for the books, Narices, buhitos, volcanes and 100 greguerías
ilustradas, in the Biblioteca Nacional (National Library) of Madrid.
April 4th-8th. Stand in the Children’s Book Fair of Bologna.
April 26th-May 6th. Stand in the Valencia Book Fair.
April 28th. Presentation of the book, Crímenes ejemplares
in the Fundación Max Aub of Segorbe, and the inauguration of the
silkscreen exhibit in Casa Garcerán of the Fundación Bancaja
Segorbe.
April 30th. Presentation of the book, Crímenes ejemplares,
in the Valencia Book Fair (Viveros Park), with participation of Teresa Álvarez
Aub, Vicente Ferrer, and a women from the audience.
May 6th. Ana María Matute signed copies of Los niños tontos
in the Media Vaca Stand at the Valencia Book Fair.
September 4th-October 4th. Exhibit of Crímenes ejemplares in Museo
de la Estampa (Graphic Art Museum) (Mexico City, Mexico).
September 5th. Roundtable about “el humor negro y el crimen en la
obra de Max Aub” (“Black humour and crime in the works of Max
Aub”), with Federico Álvarez, Miguel Ángel Echegaray,
and Vicente Ferrer; moderated by Sara Bolaño. Museo de la Estampa,
Mexico.
October. Una temporada en Calcuta.
November. El señor Korbes and El mundo al revés.
October 20th-November 17th. Exhibit of Crímenes ejemplares
in IAGO, Instituto de Artes Gráficas de Oaxaca (Graphic Arts Institute
of Oaxaca) (Mexico).
November 20th. Received the 2000 Award for the Best Valencian Book for Los
niños tontos in the Beneficencia Cultural Centre.
November 26th. Roundtable: “Literatura infantil i juvenil” (“Children’s
Literature”) , in the “1er Saló Valencià del Llibre”
(1st Valencia Book Fair). Participants: Rosa Serrano, Josep Antoni Fluixá,
Vicente Ferrer, and Carles Cano; moderated by Gemma Lluch.
November 30th-December 2nd. Media Vaca received the Culture Award in the
IV Premios de La Cartelera (IV Awards Ceremony of “La Cartelera”
Entertainment magazine). Club Diario Levante (Levante Newspaper Club), Valencia.
2002
January 10th–February 10th. Exhibit of Crímenes ejemplares
in “El Obraje” Engraving Centre (Aguascalientes, Mexico).
February 27th. Presentation of the book, El arroyo, in “Al
Margen” Libertarian Cultural Centre of Valencia. Participants: Vicente
Ferrer and Pilar Molina.
March 21st. Lecture: “la 1/2 vaca” (The 1/2 cow) in Escola d’Art
i Superior de Disseny (Advanced School of Art and Design) of Castellon.
Publisher Presentation by Vicent Serra.
March 21st–April 29th. Exhibit of Crímenes ejemplares
in “La Parota” Graphic Arts Centre (Colima, Mexico).
April 10th. Received the Bologna Ragazzi Award for the books, El señor
Korbes y otros cuentos de Grimm and Una temporada en Calcuta
in the inauguration ceremony of the Bologna Fair.
April 10th-13th. Stand in the Bologna Children’s Book Fair.
April 25th - May 5th. Stand in the Valencia Book Fair.
May 7th – June 3rd. Exhibit of Crímenes ejemplares
in Ex-Convento del Carmen (Guadalajara, Mexico).
May 12th. Animation activity “Posa color als dibuixos del llibre El
arroyo” (“Colour the drawing of the book, El arroyo”,
organized by the Fundación Salvador Seguí. Fira alternativa
(Alternative Fair) (Turia River Park, Valencia).
June 9th. Signing by the authors, Javier Olivares and César Fernández
Arias, in the Madrid Book Fair (Retiro Park).
July 2nd-3rd. Encounters focused on design- “El libro como objeto
de diseño” (“Books as an object of design”). Lecture:
“Mis primeras 80.000 palabras”. Fundación Antonio Pérez,
Cuenca.
October 26th. Participation in the debate“A ilustração
e a palavra: as novas imagens e as estratégias de edição”
(Illustration and the word, new images and publishing strategies), organized
by Bedeteca of Lisbon. Participants: Olivier Douzou (Editions du Rouergue),
Vicente Ferrer (Media Vaca), Belén García Freijeiro (Kalandraka);
moderated by: António Modesto.
October. Mis primeras 80.000 palabras and Garra de
la guerra.
November 20th. Received the 2001 Award for the Best Valencian Book for the
book: El señor Korbes y otros cuentos de Grimm in the Beneficencia
Cultural Centre, in the 2nd Valencia Book Fair.
November 25th. Presentation of the new titles attended by numerous collaborators
in the premises of the future Media Vaca Bookshop.
November 30th –December 2nd. Participation in the Montreuil Book Fair.
[ Day 1: encounter with the illustrators who presented their books;
Day 2: debate about “el renacimiento de la ilustración española”
(The Renaissance of Spanish Illustration), con Raúl, Alfonso Ruano,
Arnal Ballester, and Vicente Ferrer; moderated by: Michel Lagarde, director
of the Studio 002 publication; Day 2: debate about “la situación
de la literatura juvenil española” (The situation of Spanish
children’s literature), with Antonio Ventura, Isabelle Torrubia, Alfonso
Ruano, and Vicente Ferrer; moderated by: Françoise
Noiville, a Le Monde journalist ].
December13th. Presentation of the new titles attended by numerous collaborators
in Panta Rhei Gallery & Bookshop in Madrid.
– December 18th. Presentation of Mis primeras 80,000 palabras attended by numerous collaborators in the Almazen space in Barcelona.
December 23rd. Signing by the illustrators, Miguel Calatayud, Carlos Ortin,
and Oliveiro Dumas in Casa del Llibre Bookshop of Valencia.
2003
January 3rd-5th. Participation of Vicente Ferrer in the Jury of the Bologna
Illustrators Exhibition.
February 7th-March 30th. Display of books in the Exhibit sponsored by the
Regional Government of Zaragoza “Sin límites. Visiones del
diseño actual” (“No boundaries. Visions of design today”),
commissioned by Raquel Pelta. Palacio de Sástago, Zaragoza.
April 2nd-5th. Participation in the Bologna International Children’s
Book Fair in Associació d’Editors del País Valencià
(Valencia Publisher’s Association) Stand.
April 3rd. Encounter with the Graphic Arts Students in the Istituto Salesiano,
in “Fieri di leggere” activities cycle of the Bologna Fair.
April 24th-27th. Media Vaca Presentation by Ludek Janda and book exhibit
in Prague Book Fair.
April 30th-May 11th. Stand in the Valencia Book Fair.
May 22nd-July 31st. “La vida secreta de los libros” (The secret
life of books) Exhibit. Colegio Mayor Rector Peset, Valencia.
June 18th. Open Discussion: “Libros infantiles alternativos: ¿Para
quién?” (Alternative Children’s books: For who?). Organized
by the Reader Group of the Aragón Library. Biblioteca de Aragón.
Participants: Ana Lartitegui, Sergio Lairla, Antonio Fernández Molina,
José Luis Cano, Isidro Ferrer, Elisa Arguilé, among others.
July 22nd-27th. Illustrators workshop in Itabahi Museum (Tokyo, Japan).
July 27th. Conference and presentation of Media Vaca Books (presentation
by Kiyoko Matsuoka and translation by Kiyoko Sakai). Itabashi Museum, Tokyo.
October 31st. Media Vaca in La Mar de Letras Bookshop, Madrid. Chat by Vicente
Ferrer about the books from his Publishing House, about Polish children’s
books, about Japanese versions of Little Red Riding-Hood, the cut-out figures
of Hans Christian Andersen and the translation of Lewis Carroll’s
works into the “borogovio” language.
November1st-30th. Crímenes ejemplares Exhibit in La Casa
del Llibre Bookshop, Valencia.
November 30th–December 7th. Participation in the Guadalajara International
Book Fair, where Media Vaca was represented in stands: 2734 (Exlibris) and
2140 (Pujol & Amadó).
December 23rd. Reading Marathon in the Fundación Caja Castellón
with the poems from Garra de la guerra by Gloria Fuertes, with the participation
of 50 adult readers.
December 20th. Garra de la guerra (edition for the Secretaría
de Educación Pública, SEP (Secretary of Public Education),
of Mexico, with a print-run of 14,837 copies, commissioned by Comisión
Nacional de Libros de Texto Gratuitos [National Commission of Free Text
Books]).
December 29th. Aroma de galletas (edition for Secretaría
de Educación Pública, SEP, of Mexico, with a print-run of
110,000 copies, commissioned by Comisión Nacional de Libros de Texto
Gratuitos)
December 29th. 100 Greguerías ilustradas (edition for Secretaría
de Educación Pública, SEP, of Mexico, with a print-run of
65,000 copies, commissioned by Comisiçon Nacional de Libros de Texto
Gratuitos)
December 29th. Crímenes ejemplares (edition for Secretaría
de Educación Pública, SEP, of Mexico, with a print-run of
65,000 copies, commissioned by Comisión Nacional de Libros de Texto
Gratuitos)
2004
February 4th. Conference and Media Vaca Presentation in the Intellectual
Property Master degree programme of the Carlos III University (Getafe, Madrid)
organized by Santillana Formación, Grupo Prisa (Santillana Training,
Prisa Group).
April 1st. Media Vaca presentation in Programa de Presentació d’Empreses
a la Universitat de Valencia (Company Presentation Programme for the University
of Valencia). Organized by: Fundació Universitat-Empresa de Valéncia
(ADEIT). Sala d'Actes de la Facultat de Psicologia de Valencia (Pyschology
Faculty Auditorium of the University of Valencia).
April. Les enfants idiots (French edition of Los niños tontos
by the Sarbacane Publishing House, with translation by François
Maspero and a print-run of 3,000 copies).
3rd of August. Libro de nanas. (Book of Lullabies).
13th of August. Panamá o las aventuras de mis siete tío. (Panamá or the adventures of my seven uncles).
8th of September-10th of October. "Crimes exemplares" (Exemplary Crimes) exhibit in the Museo do Trabalho of Porto Alegre, Brazil.
13th of September. No hay tiempo para jugar (No time to play).
6th-10th of October. Participation in the Frankfurt Book Fair with our own space inside the stand of the Federación de Gremios de Editores (Publisher's Guild Federation).
2nd of November. Retratos furtivos (Furtive Portraits).
25th of November-6th of March 2005. "A vida secreta dos libros (The Secret Life of Books) Exhibit: Media Vaca: 1998-2004" in the Luis Seoane Foundation of A Coruña.
25th of November. Presentation of Retratos furtivos (Furtive Portraits) in the Luis Seoane Foundation. The exhibit dedicated to Media Vaca coincided with another in homage to the Publishing House, Ruedo Ibérico.
2005
January. Edition for SEP of Narices, buhitos, volcanes (Noses, Little Owls, Volcanoes) (115,000 copies).
11th of February. Awards ceremony of the Cálamo Extraordinary Award for the book, No hay tiempo para jugar (No time to play), by Sandra Arenal and Mariana Chiesa. Location: Restaurante Garden. Contest by: Cálamo Bookshop of Zaragoza. Cultural dinner, to describe it in some way, attended by the Publishers and the Illustrator. The other Award winners in the 4th edition of the Cálamo Awards were Javier Reverte (El río de la desolación, Random House) and Peter Stamm (Paisaje aproximado, El Acantilado).
16th of March. Presentation of the book, Panamá o las aventuras de mis siete tíos in Málaga, within the conference cycle "Todo está en los libros" (Everything is in books). Location: Meeting Room of the Municipal Museum. Organised by the Instituto Municipal del Libro (Municipal Institute of Books). Participation: Alberto Torés (translator), Vicente Ferrer (editor), Francisco Cumpián (reader), and Ferran Fernández (audiovisual projection).
4th of April. Mis primeras 80.000 palabras (My first 80,000 words) (2nd Edition).
13th-16th of April. Participation in the Bologna Book Fair with the Associació d'Editors del País Valencià (Publisher's Association of Valencia). Individual module attended by Isabelle Torrubia and Cecilia Mari.
14th of April -15th of May. Exhibit of the original artwork by Fabio Zimbres in the book, Panamá o las aventuras de mis siete tíos in Sala Espacio Historieta of the Recoleta Cultural Centre of Buenos Aires. Inauguration on 14th of April, with interventions by Pablo Sapia (Head of the Exhibition Room), Fabio Zimbres, and Vicente Ferrer, and attended by numerous illustrator friends, in spite of the rainy and vaguely Parisian day.
28th of April -8th of May. Book Fair of Valencia. Viveros City Park. Participation with an individual module inside the tent of the Associació d'Editors del País Valencià (Publisher's Association of Valencia).
May. Korean Language Edition of El señor Korbes y otros cuentos de Grimm (Mr. Korbes and other Grimm Fairytales) by Happy Comic Works Co. (Yolimwon Publishing Co.).
20th-22nd of May. 2nd Aragon Workdays of Libraries and Promotion of Reading and Writing in Ballobar (Huesca). Day 20th: Presentation by the publishers, Media Vaca (Vicente Ferrer) and Ekaré (María Cecilia Silva-Díaz), and the Bookshop Network Project, Club Kirico (Michéle Chevallier).
19th of May-5th of June. 6th Salão Lisbon. Exhibit of "As minhas primeiras 80 mil palavras: dicionário ilustrado" (My first 80,000 words: illustrated dictionary). Location: Estufa Fria. Organiser: Municipal Chamber of Lisbon / Bedeteca of Lisbon.
25th of May-5th of June. 25th Book Fair of Lisbon. 9th of May: Lecture and Presentation of the Publisher by Vicente Ferrer ("Media Vaca: O livro ilustrado" [Media Vaca: The illustrated book]) within the Fair's programme. Organiser: Municipal Chamber of Lisbon.
5th-20th of July. Book Fair of Tokyo. Participation with an individual module in the Information Pavilion of ICEX, Instituto Español de Comercio Exterior (Spanish Foreign Trade Institute).
26th-29th of July. Ilustrarte 2005, 2nd International Biennial of Illustrations for Children in Barreiro, Portugal. Participation of Vicente Ferrer in the jury in charge of performing the selection of the illustrators, jointly with Frédérique Bertrand, Carll Cneut, Kveta Pacovská, and José de Guimarães.
30th of August. Cuentos de la estrella legumbre (Tales of the Legume Star).
August-September. Exhibit of the illustrations from the book, Mis primeras 80.000 palabras (My first 80,000 words) in the Internationale Jugendbibliothek of Munich. German translation of the texts by Jochen Weber.
12th-13th of October. Exhibit of the drawing by Eloar Guazzelli for El arroyo (The stream) during the Conference, "Élisée Reclus, natura ed educazione" celebrated in the Istituto di Geografia of the University of Milan-Bicocca.
19th-22nd of October. Book Fair of Frankfurt. Own Space in Hall 4.1 stand L-145.
26th of October. Visit to Hochschule für Grafik und Buchkunst of Leipzig by personal invitation of Professor Thomas Matthaeus Müller and students from this Centre. Donation of Media Vaca books to the Library.
17th-19th of November. Primer Salón del Libro Ilustrado (First Illustrated Book Fair) Cuidad de Alicante. Day 17th: Round table "Nuevos editores, nuevos proyectos"(New publishers, new projects). With participation of Vicente Vilana (ed. Diálogo), Belén Sáez (Kalandraka), and Vicente Ferrer. Moderated by Ramón Llorens (University of Alicante).
22nd of November-7th of December. Exhibit of original engravings by Mariana Chiesa for the book, No hay tiempo para jugar (No time to play) in the Sins Entido Space (Madrid). Inauguration with interventions by the illustrator and the publishers.
29th of November. Presentation of the new works of Media Vaca: Cuentos de la estrella legumbre (Tales of the Legume Star) and Taller de pintura y construcciones (Painting and Construction). Interventions by the Publisher and the Authors, Javier Olivares and César Fernández Arias, whose book was in the printer's at that time.
13th of December. Presentation of the book, Panamá o las aventuras de mis siete tíos in the Instituto Francés (French Institute) of Valencia. Participation: Pierre Berthier (director of Institut Français) and Vicente Ferrer. Francisco Cumpián read a poem by Cendrars with audiovisual images prepared by Ferran Fernández.
December. Editions for SEP of Los niños tontos (Foolish children) (23,646 copies) and Libro de nanas (Book of Lullabies (86,942 copies).
15th of December. Taller de pintura y construcciones (Painting and Construction) / El mundo es como yo quiero (The world is how I want it to be)
2006
17th-20th of February. Festival Minimondi, Parma. Organised by Associazione Minimondi and the Fiaccadori Bookshop. Day 18th: Round table ("Cavoli e cicogne: dove nascono i libri per bambini?") with the participation of Jacques Dohmen (Querido), Friedbert Stohner (Hanser Verlag), Herwig Bitsche (NP Verlag), Tereza Horvath (Baobab), and Vicente Ferrer. Coordinated by: Florence Noiville (Le Monde) and Grazia Gotti (Accademia Drosselmeier).
16th of March. Discussion by César Fernández Arias and Vicente Ferrer to primary school teachers in El Escorial, within the Abrapalabra course. Invitation by: Dirección General de Ordenación Académica (Directorate General of Academic Ordinance) of CAM. Organiser: CAP San Lorenzo of El Escorial /DAT Madrid-Oeste. Coordinator: Manuela Pérez del Palacio (Children's Education Consultant of CAP).
26th of March -6th of April. Bologna Book Fair. Individual module inside the stand H29 B1 of the Associació d'Editors del País Valencià (Publisher's Association of Valencia).
26th of March. Zaragoza.
8th of April. Tokyo.
22nd of April -7th of May. Exhibit of Media Vaca books and the illustrations of the dictionary, Mis primeras 80.000 palabras (My first 80,000 words) in the Book Fair of Bogotá. Organised by the Cámara Colombiana del Libro (Columbian Chamber of Books) and the Visual Arts Department of the University, Pontificia Universidad Javeriana.
25th of May-2nd of June. Mexico. Centro Cultural de España (Cultural Centre of Spain) in Mexico. Workdays about "El libro infantil: creación, diseño y edición" (The Children's Book: creation, design, and publishing). Friday 26th: Round table "Arquitectos de papel: editores profesionales" (Architects of paper: professional publishers). With the participation of Daniel Goldin, Antonio Ventura, Peggy Espinosa, Vicente Ferrer, Patricia van Rhijn, and Carola Diez.
24th of May. En Cejunta y Gamud (In Cejunta and Gamud).
15th of June. Érase 21 veces Caperucita Roja (Once upon… 21 times, Little Red Riding Hood).
7th-10th of July. Book Fair of Tokyo. Participation with an individual module in the Information Pavillion of ICEX, Instituto Español de Comerio Exterior (Spanish Foreign Trade Institute). Stand 8-2.
9th of July. Presentation of the book, Érase 21 veces Caperucita Roja in the Itabashi Museum of Tokyo, within the activities that accompanied the Bologna Children's Book Fair. With the presence and intervention by practically all the collaborators of the book.
15th of August. Un perro en el grabado de Durero titulado "El caballero, la muerte y el diablo" (A Dog in Durer's Etching "The Knight, Death, and The Devil").
11th of September. Libro de las preguntas (The book of questions)
12th of September. Exhibit of the drawings by Alejandro Magallanes for the book En Cejunta y Gamud (In Cejunta and Gamud) in the Kong bookshop-art gallery in Mexico City. Presentation by Carola Diez. Live Painting and the illustrator signed copies of the book.
2nd-11th of October. Book Fair of Frankfurt. Own Space in Hall 4.1 stand L-141.
6th of October. II Jornadas Universitarias de Literatura Infantil y Juvenil (2nd University Workdays of Children's and Young Adult's Literature) in Huesca, dedicated to "Literatura y compromiso" (Literature and Commitment) and coordinated by Rosa Tabernero. Interventions by Isidro Ferrer and José Luis Cano in the closing speech. The Lecture by Vicente Ferrer was read by Mariona Martínez Dorado.
2nd of November. Presentation of the book Zaragoza in the patio of the Pablo Gargallo Museum. Previously, guided by the author, there was a walking tour around several locations of the city which are mentioned in the work. With interventions by Rosa Borraz, Paco Goyanes, Vicente Ferrer, Antón Castro, and José Luis Cano. Gourmet meal with wines from Bodegas Guelbenzu and ternasco lamb from Pastores Grupo Cooperativo.
2nd of December. Presentation of the novelties from the Publisher in Llibreria Associativa Sahiri by Begoña Lobo and Vicente Ferrer. Interventions by Ajubel and El Persa, who happened to stop by, and the attendance of numerous friends.
20th of December. Presentation of the book Libro de las preguntas (The book of questions) in the Tea Room of Teatro Principal of Zaragoza. Attended by the authors and intervention by Paco Goyanes, Cálamo Bookshop, and Rafael Campos, director of Teatro Principal. Each of the participants received a question from Pablo Neruda as a gift, as well as the poetic wine from Bodegas Guelbenzu and the illustrated ternasco lamb from the Pastores Grupo Cooperativo.
2007
17th-20th of January. Segundo Salón del Libro Ilustrado (Second Illustrated Book Fair) Ciudad de Alicante. Participation of the Publisher with its own stand in the space designated to book exhibits.
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